For our products we plan to reseach into what the audience what in order to kepp them interested in our products.
Using…
-Target audience
-our film genre
-rival film trailers
To use the data we have got effictivley we have split the data up… qualitative data, quantitative data and a focus group. We will put a survey togehter so that we can send our research our directly to our target audience via Facebook an dother social networking sites. We do this because we are trying to get an idea of what our target audience want and once we know this we cna start to produce our product following what they have said.
following this we will produce a short questionaiire to find out what people like about horror films and what usually draws them into watching them. This will also help us see what else we need to include in our product and what conventions to follow to keep our audience happy.
Because out genre of hand held camers horror is quite specific we will control a focus group to find out what our target audience thinks of the idea and what they think will improve our idea. It will also help as our target audience can tell what the expect to see form this particluar genre and how the expect to fell after watching it, helping us to create that feeling when making our product.
